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    Informa — identity provider evaluation

    A proof of concept comparing Microsoft Entra, Auth0 and PingOne, so Informa could choose an identity provider on evidence rather than vendor claims.

    Informa auth POC
    3
    Providers compared
    POC
    Deliverable
    Next.js
    Reference app
    2024
    Delivered

    Choosing auth on evidence

    Client
    Informa
    Industry
    Enterprise · Events & research
    Project type
    Proof of concept
    Year
    2024

    Informa needed an identity provider that could scale across events, digital products and academic services while meeting enterprise security and UX requirements.

    Informa is a leading international events, digital services and academic research group based in the UK, connecting businesses, professionals and researchers through live events, exhibitions, specialist media, content platforms, accredited training and research publishing.

    We delivered a proof of concept evaluating which identity provider best fit the group — comparing Microsoft Entra, Auth0 and PingOne inside a single Next.js reference application, with Auth0 as the initial integration. The result was a data-driven basis for the group's future auth strategy.

    The reference application

    One Next.js app, three identity providers, the same flows compared side by side.

    Auth POC application
    Auth flow
    Provider comparison

    What we delivered

    01 · Auth provider POC

    Entra, Auth0 and PingOne, compared like for like

    The same authentication flows implemented against each provider so differences were behavioural, not theoretical.

    • Microsoft Entra
    • Auth0
    • PingOne
    Provider integration
    Application UI
    02 · Next.js application

    A working app, not a slide deck

    A modern Next.js and Tailwind CSS application demonstrating real auth flows and integration patterns.

    • Next.js
    • Tailwind CSS
    • TypeScript
    03 · Evaluation framework

    Structured comparison, not opinion

    Security, UX, scalability and fit assessed against Informa's global, multi-brand environment.

    • Security & UX criteria
    • Scalability assessment
    • Multi-brand fit
    Evaluation output
    Technologies used
    Frontend
    Next.jsTailwind CSSTypeScript
    Identity
    Auth0Microsoft EntraPingOne
    Deliverable
    Auth provider POCEvaluation frameworkIntegration comparison

    More screens

    Informa — screen 7

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